If you’re on the hunt for a new Fitbit, Black Friday is the ideal time to shop for your new wearable…

Black Friday is the post-Thanksgiving sales period during which retailers compete to sell off as much stock as possible by offering some of the best prices of the year, so it’s likely you’ll be able to pick up a device with a decent discount. 

As one of the biggest health tech brands out there, Fitbit is known for slashing prices on a range of models and even newer devices – from basic activity trackers to advanced smartwatches. This makes Black Friday the perfect time for either upgrading your current device or entering the world of fitness tracking, all without splurging too much. 

What’s so good about Fitbit?

Fitbit devices offer users a whole range of health benefits. Since they’re known for being some of the most accessible wearables out there, this is particularly true for anyone who’s not the most tech-savvy, but is conscious of staying on top of their health goals – without needing heaps of workout data every time they exercise.  

Still, Fitbit devices are renowned for their accurate and insightful health and activity tracking. With entry-level devices such as the Inspire and more mid-range Charge series, you’ll be able to monitor steps, distance and calories burned, providing valuable data to gauge daily activity levels. More advanced yet expensive options, such as the Versa smartwatch series, excel in health tracking features like heart rate tracking, sleep analysis, and, in some models, SpO2 and skin temperature monitoring. 

These are the best Black Friday Fitbit deals in the US

Fitbit Versa 4 Smartwatch

Fitbit Versa 4

Save $50

Was $199.95; now $149.95 on Best Buy

We think the Fitbit Versa 4 already offered decent value for money, but with 25 percent off it’s now something of a steal. Highlights include the ability to measure blood oxygen, respiration rate and skin temperature.

Get this deal!

Fitbit Sense 2

Fitbit Sense 2

Save $100

Was $299.95; now $199.95 on Amazon

If you want to measure your sleep quality, stress levels or heart health, we can’t think of many trackers better the the Fitbit Sense 2. Now with $100 off, you can get all this valuable health and wellbeing data for even less.

Get this deal!

Fitbit Charge 6

Fitbit Charge 6

Save $70

Was $169.99; now $99.99 on Amazon

Just because there are deals less than $100, don’t think you’re getting a Fitbit ‘lite’. The Charge 6 can measure your VO2 max and SpO2 levels with the best of them, and we love its seven-day battery life.

Get this deal!

These are the best Black Friday Fitbit deals in the UK

Fitbit Sense 2

Fitbit Sense 2

Save £89.99

Was £269.99; now £177 on Amazon

With 40 exercise modes and all-day health tracking, we think the Fitbit Sense 2 will cover all your health and fitness needs. You get six months of Premium membership too.

Get this deal!

Fitbit Versa 4

Fitbit Versa 4

Save £44.99

Was £199.99; now £155 on Amazon

Featuring all the usual Fitbit health and fitness tracking insights, the Versa 4 is also available in plenty of different colourways. We think the beet and copper rose in particular looks the business.

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Fitbit Luxe

Fitbit Luxe

Save £50.95

Was £129.95; now £79 on Amazon

Now at less that £80, we think this Fitbit Luxe is one of the best Black Friday fitness tracker deals around. It still offers all your essential data and has a decent five-day battery life too.

Get this deal!

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