Fashion Forward: Personalize your health and sports journey in style with HUAWEI.

Over the past few years, we’ve seen a wide variety of wearables hitting the fit-tech market. These clever gadgets flaunt every health and fitness tracking feature you can think of – all from your wrist – making them a quick and convenient way to monitor your progress and reach your fitness goals.

At the forefront of smart watch technology is the new HUAWEI WATCH GT4 series. HUAWEI launches its latest generation of watches and unveils their next step into the wearables industry with its Fashion Forward proposition, taking integration between technology and fashion to the next level.

With the proposition, Huawei unveils Sports Forward, Design Forward and Health Forward, thereby setting new standards and empowering users with the ultimate wrist companion for a modern lifestyle.

Backed by running legend and multiple gold medalist Sir Mo Farah, this new series of smart watches offers unrivalled support for your health and fitness. “For many years now, I have been proud to use Huawei wearables to track my activity and health metrics with precision and accuracy.” Mo explains. “The insights my coaching team and I were able to extract from the watches proved invaluable as I competed at the highest level.”

fashion forward huawei watch gt4

If you’re looking to take your fitness regime to the next level, here’s how the new HUAWEI WATCH GT4 series could help.

Sports Forward: Progress towards your fitness goals

HUAWEI’s Sports Forward ambition is increasing accessibility to fitness by making it more approachable and enjoyable to stay active. Whatever your preferred sport or current fitness level – from complete beginner to practiced pro – the HUAWEI WATCH GT 4 is the perfect training companion.

Plus, for the runners out there, pioneering intelligent GNSS directional satellite tracking technology improves positioning accuracy by 30%, allowing you to track your routes and times with utmost precision – essential when you’re chasing down those PBs.

After your training session, you can receive your key sports data in the form of a report, offering a convenient way to keep track of your progress. Plus, with daily exercise reminders, this smart watch is sure to boost your motivation, encouraging you to show up for your health and fitness day after day.

If you’re new to fitness, returning to exercise after a break, or just looking for personalised fitness advice, the HUAWEI TruSportTM science-based system also offers tailored training tips and plans, empowering you to cultivate a healthier, more active lifestyle.

mo farah for huawei

Design Forward: Smart watches with style and substance

Most watches force you to choose between function or style – either leaving you with a stylish watch that only tells the time or a smart yet bulky gadget you can’t wait to take off again. With the HUAWEI WATCH GT4, you get the best of both worlds: alongside an array of clever health and activity tracking capabilities, style and user comfort are also top priorities for the brand.

Thanks to the sleek and timeless build, complete with eight interchangeable straps made from durable materials, you can comfortably wear this smart and stylish watch 24/7, whether you’re off to the gym, going out for dinner or lounging at home.

With Sir Mo Farah’s professional career recently coming to an end, the good-looks and versatility of HUAWEI’s latest design are big wins for him, too. “Now that I’ve hung up my running shoes – professionally at least – I am looking forward to enjoying life a bit more, getting out and about, on the town. That’s where Huawei’s watches really shine. They look as good as they perform,” he confirms.

Health Forward: Track key metrics

Driven by HUAWEI’s Health Forward objective, each watch is designed to empower you to have greater control over your health than ever before.

HUAWEI WATCH GT 4 features a range of tracking capabilities to help you monitor your health 24/7 – from comprehensive heart health protection. Pulse wave arrhythmia analysis enables continuous and periodic heart rate monitoring, alerting users to irregular heartbeats and empowering them to seek timely treatment.

Good-quality sleep is another essential step to powering through your daily workouts and progressing towards fitness goals. Luckily, the HUAWEI WATCH GT 4 also features enhanced sleep tracking, with new features such as sleep apnea monitoring providing more comprehensive sleep health management. After assessing your sleep quality, you’ll also receive personalized recommendations to help you sleep better.

Huawei watch gt4With a selection of helpful metrics and smart insights, this smart watch will help you understand what’s going on inside your body when you work out, empowering you to adjust your health and fitness regime accordingly so you can perform at your best and smash your goals.

If you are looking upgrade your health and fitness regime in style, check out the new HUAWEI WATCH GT 4 series (from £399.99, out now). Find out more at