With the Paris 2024 Olympic Games just around the corner, you can join gold medallists Dame Laura and Sir Jason Kenny for breakfast and a bike ride.  

If, like me, you watched in awe as Dame Laura and Sir Jason Kenny picked up medal after medal over the past decade or so, you might be interested in tagging along to this particular summer social. Thanks to Whole Earth, you’ll get the chance to meet and cycle with Team GB’s pedal power couple. Oh, and as an added bonus, you’ll get a free hearty breakfast too. But, before you start reaching for your cycling shoes, here’s why the team behind the brand has put this event together. 

Whole Earth social cycle event details

  • Date: Wednesday 19 June 2024
  • Time: 7.15am – 9:30 am
  • Location: Queen Elizabeth Olympic Park
  • What to bring: Bike and helmet

Here at MF, we care about the nutritious value of the food we fuel our bodies with, but we also want it to taste good.

Whole Earth aims to strike a balance between those two priorities. The company specializes in peanut butter and other nut-based condiments and essentials, all of which are naturally produced and curated to inspire a nutritious start to your day… or middle, or end of it.

Anyway, with those credentials, it’s no wonder that Whole Earth is a sponsor of Team GB’s 2024 Olympic Games campaign, which is exactly why the folks behind the scenes have enlisted two of the UK’s best ever Olympians to help showcase the company’s health-focused product range. As a result, if you fancy tagging along to this breakfast social, you’ll be able to meet Olympic legends and put Whole Earth’s taste to the test – all without spending a dime.

The ride will begin at Queen Elizabeth Olympic Park in east London

What to expect from Whole Earth’s cycle-along breakfast social 

The first thing to note is that it’ll take place at the Queen Elizabeth Olympic Park in East London.

This venue was of course host to the 2012 London Olympic Games, and having been there myself many times since, I can confidently say that it won’t be hard to find some picturesque cycling routes. 

The ride should last around half an hour, after which breakfast will be on the house. Whole Earth hasn’t announced the exact meals that will be on offer, but as this is an opportunity to try everything that the brand has up its sleeve.

As mentioned, the Queen Elizabeth Olympic Park will play host. All you need to bring is your own bicycle and a helmet to go with it. There are limited spaces available though, so to ensure your place sign up to the social at eventbrite.com